Tech mags: from news to guidebooks
I haven’t bought a computer magazine for over 15 years now. The last time I flipped through one was more than five years ago. So it was interesting...
View ArticleSeeing clearly and mastery
Many of us would have seen this “Game Changers” ad for the Australian government’s Department of Finance by now. It still surprises me that in spite of our...
View ArticleCan your business bank help (with innovation)?
A bank is necessity a conservative, cautious, slow to react or change organisation. That is their DNA, tied in with their business requirements and industry identity. Who would...
View ArticleContext (in an alt fact universe) is king
Content is king – back when we could trust the content. In alternate facts universe, content is malleable. It can be spun and massaged to suit any agenda....
View ArticleHuman- vs machine-centric content design
Designers generally design for humans. Human-centric design makes sense as the consumers/users are humans. There are key principles and best practices governing structure, content, and presentation....
View ArticleDon’t marketing-speak to your people
Is your internal communication indistinguishable from your external marketing/PR? Are you using the same marketing-speak to talk to your people? If Marketing/PR-speak were an ointment, it would be...
View ArticleExperience design must move beyond marketing
The increased focused on customer experience has brought design into more businesses than ever before. Unfortunately, there is still a tendency to see experience design as just another marketing...
View ArticleAn exercise in non-differentiation
It must be really difficult to stand out in the clothing business these days. Or the marketing department/advertising company have given up trying in this case. “Woman Man Kids” as a tagline?...
View ArticlePerpetuated product UX fails
For as long as I could remember, this has always happened to every single bottle of cream cleanser I’ve ever purchased and used; regardless of the brand. The hinge breaks, the small hole clogs up, and...
View ArticleA worker who dreams; a maker who sells
This post has been sparked by this book: Rules for Mavericks: A Manifesto for Dissident Creatives, by Phil Beadle. A visionary is useless if there is no one to implement the vision. A salesperson is...
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